The A2 Milk FPO NZ (ASX: A2M) share price is up 60% in the past two trading days.
In fact, over the past three months, shares of A2 Milk have risen an impressive 148%. Meanwhile, the Bellamy's share price, which is up nearly 400% since the beginning of the year, has continued to rage higher.
Since launching its shares on market slightly more than 12 months ago, Bellamy's is now up almost 920%, with the organic infant formula maker's share price hitting an all-time high of $14.65 this morning.
Is 2016 the year of A2 Milk Limited?
Bellamy's rivals, including A2 Milk, recognise the enormous potential in China's infant formula market and are making inroads. Earlier this year, the a2 Milk range expanded into Platinum infant formula, and its success thus far has been outstanding.
Last week, the company's share price surged more than 24% in a single day after it announced its infant formula products would enable the company to exceed profit expectations by more than 50%.
The a2 Milk Company CEO and Managing director, Geoffrey Babidge, said, "The Company has recently increased the supply of a2 Platinum® infant formula to our customers however we continue to experience a level of out of stocks on shelf."
He added, "The strong trading performance advised today provides further evidence of the increasing appeal of the a2 Platinum® brand in Australia and China and the growth potential in additional markets in the future."
While investors are reminded to always conduct their own due diligence prior to making any investment, if the a2 Milk Company continues to see such strong levels of demand for its products leading into 2016, it could be another very good year for shareholders.