Why Blackmores Limited shares are soaring today

Blackmores Limited (ASX:BKL) is set to compete with market darling Bellamy's Australia Ltd (ASX:BAL) in the infant formula market.

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What: Shares in health product manufacturer Blackmores Limited (ASX: BKL) have soared as much as 30% today and touched a high of $200 after releasing impressive first quarter sales results, an upbeat Annual General Meeting address and announcing an exciting partnership with leading dairy manufacturer Bega Cheese Ltd (ASX: BGA).

So What: The share price of Blackmores has rocketed in the past year, gaining a staggering 510% as investors have applauded its Asian-focussed growth strategy.

Blackmores' decision to partner with Bega to develop and manufacture a range of nutritional foods including high-quality infant formula comes hot on the heels of an outstanding 14 months as a listed firm for baby food marketer Bellamy's Australia Ltd (ASX: BAL). The shares of Bellamy's Australia have rallied a massive 490% since first trading in August 2014.

Now What: Given the soaring profits reported by Bellamy's Australia it was definitely only a matter of time before new entrants began competing for a slice of this lucrative market. Given the size of the Asian market opportunity, there is certainly room for more players however with regards to the domestic market a situation of overcrowding and declining margins could well occur.

For investors, all three stocks are currently trading not just near their 52-week highs but also near all-time highs. At these levels, the stocks are looking very fully priced which could mean further near-term upside is limited.

Motley Fool contributor Tim McArthur has no position in any stocks mentioned. Unless otherwise noted, the author does not have a position in any stocks mentioned by the author in the comments below. The Motley Fool Australia owns shares of Bellamy's Australia. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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