Are Woolworths Limited shares a bargain below $25?

The last time Woolworths Limited (ASX:WOW) trade this low was more than three years ago.

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As an investor, if you could have one superpower-like technology, what it would be?

Personally, I think the ability to travel through time would be pretty neat.

Imagine buying all those stocks that made you think 'what if', or the disastrous investments you could've avoided.

Unfortunately, I'm thoroughly convinced only Mr. Market can offer us the chance to buy great businesses at prices we could only dream about.

For example, two years ago, if I asked: 'Would you buy Woolworths Limited (ASX: WOW) shares below $25?' your first response would likely have been to pull out your wallet.

WOW yahoo

Source: Yahoo! Finance

…but oh, how times change in the sharemarket.

Indeed, little has changed in the Australian grocery market (Aldi's been here for more than 10 years), but a modest fall in profit and a management reshuffle has completely spooked investors.

Two years ago, Woolies shares were changing hands at $35 – later seeing a peak of $38.49. Now, Woolies shares are trading nearly 30% lower, and the outlook is dire, according to some.

Are Woolworths Limited shares a bargain below $25?

Personally, I think a stock can only be called a 'bargain' when they trade at a discount of 30% or more to what I believe their intrinsic worth.

Meaning, for Woolworths to be a bargain today, it'd have to be worth (to me) around $32.50 (i.e. 1.3 x $25). Unfortunately, I don't think they're worth that much.

I've said it before, but I think Woolies shares are worth around $28. Therefore, in an ideal world you'd want to buy it around $21.50.

However, it's very rare for a highly-followed blue-chip dividend-payer like Woolworths to trade at bargain levels.

Indeed, if it weren't for the uncertainty provided by an outgoing CEO, I'd probably say Woolworths is a sound investment for income over the medium term at today's prices.

But although investors could do far worse than buy Woolies shares until we get some clarity on the CEO appointment I think it's currently closest to a hold.

Motley Fool contributor Owen Raskiewicz has a financial interest in Woolworths Limited. Owen welcomes your feedback on Google plus (see below), LinkedIn or you can follow him on Twitter @ASXinvest. Unless otherwise noted, the author does not have a position in any stocks mentioned by the author in the comments below. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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