Why I'd buy Domino's Pizza Enterprises Ltd. before Wesfarmers Ltd

Here's why I think Domino's Pizza Enterprises Ltd. (ASX:DMP) is more appealing than Wesfarmers Ltd (ASX:WES)

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Over the course of the last year it has paid to own shares in Domino's Pizza Enterprises Ltd. (ASX: DMP). That's because they have soared by an incredible 77%, while the ASX has risen by just 3.5%. Meanwhile, Wesfarmers Ltd (ASX: WES) has delivered a relatively poor performance, with its shares falling by 4% as greater competition in the supermarket space and declining investor sentiment hurt its performance.

Growth Potential

Looking ahead, I believe that Domino's will continue to outperform Wesfarmers. A key reason for this is that it offers better growth potential. For example, Domino's is set to utilise technology and social media to an even greater extent moving forward, with online ordering (as well as on an app) set to become easier, and quirky (yet useful) features such as GPS and the ability to create your own pizza and share it with friends on social media likely to appeal to the company's younger customers. In addition, Domino's is set to expand further in Japan, which remains a key growth market for the company.

As such, Domino's is expected to post bottom line growth of 28% per annum during the next two years. This is streets ahead of Wesfarmers' growth rate of 9% per annum during the same period and, while Domino's could surprise on the upside with its results, Wesfarmers' financial performance may come under pressure. That's because shoppers are increasingly focusing on price when buying their groceries, with them beginning to rely to an ever-greater extent on no-frills operators such as Aldi and Costco and, with the Aussie economy's outlook being uncertain, it would be of little surprise for this trend to accelerate in future.

Valuation

On the face of it, Domino's looks drastically overvalued. For example, it has a price to earnings (P/E) ratio of 52.6, while Wesfarmers has a P/E ratio of 18.6. However, Domino's has the previously mentioned higher growth forecasts and, when they are combined with its rating, it equates to a price to earnings growth (PEG) ratio of 1.86, versus 2.04 for Wesfarmers. While neither of these are particularly low (or appealing) at face value when the ASX has a PEG ratio of 1.33, Domino's has a superb track record of growth that should provide its investors with a degree of certainty regarding its future prospects.

For example, in the last ten years Domino's has increased earnings at an annualised rate of almost 17%, while cash flow has improved by 18% per annum during the same time period. With growth prospects for a number of Aussie stocks being somewhat downbeat, investors are likely to continue paying a high price for stocks such as Domino's that can offer stunning forecasts as well as a superb track record of growth.

And, while Wesfarmers has increased its earnings by 2.8% per annum during the same time period and remains a great defensive play, Domino's has greater scope to post capital gains. As such, I'd buy it ahead of Wesfarmers.

Motley Fool contributor Peter Stephens has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »