Coca-Cola Amatil Ltd makes new strategic move

Martyn Roberts, will become Coca-Cola Amatil Ltd's (ASX:CCL) CFO later this year.

a woman

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This morning shares of beverage giant Coca-Cola Amatil Ltd (ASX: CCL) opened 1% higher following the company's appointment of a new Chief Financial Officer, Martyn Roberts.

Mr Roberts has over 20 years' experience in senior finance roles, most recently as Finance Director of Woolworths Limited's (ASX: WOW) supermarkets division.

Prior to his time at Woolworths, Mr Roberts spent nine years as CFO of French fashion giant, Louis Vuitton.

Coca-Cola Amatil's Managing Director, Alison Watkins said, "I am delighted that Martyn will be joining the team at CCA. Martyn is a highly credentialed executive with broad experience in general management and in leading finance and corporate strategy, both in Australia and offshore."

Ms Watkins added, "He has a strong track record of success in corporate finance, commercial management, strategy development and driving performance improvement."

Mr Roberts will join Australia's bottler and distributor of Coca-Cola and Beam branded products during its third quarter, later in 2015.

It comes at a time when the Coca-Cola Amatil is seeking to revive its local beverage business and capitalise on its flagship growth prospect: Indonesia.

A promise by Ms Watkins to return to sustainable profit growth in the short-term means now could be a great time to snap up some Coca-Cola Amatil shares for your portfolio.

Motley Fool Contributor Owen Raszkiewicz has a financial interest in Woolworths (through a managed fund) and is long June 2016 $5.19 warrants in Coca-Cola Amatil. Owen welcomes your feedback on Google plus (see below) or you can follow him on Twitter @ASXinvest. The Motley Fool’s purpose is to help the world invest, better. Click here now for your free subscription to Take Stock, The Motley Fool’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead.  This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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