Telstra and News Corp "triple-play" could be a home run for business

Bundling media and telecom service increases customer "stickiness".

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The idea of Telstra (ASX: TLS) and News Corp (ASX: NWS) bundling phone, Foxtel and internet service was talked about in October 2012 when Telstra CEO David Thodey said, "There is plenty of upside in this business, and if Telstra and News can work out how to do the triple-play fairly between them, there is massive upside."

This came in the same month that News Corp bought out Consolidated Media's part ownership in Foxtel, making it a 50-50 partner with Telstra in the cable TV business. Several months before in May 2012, Foxtel had taken over rival cable TV provider Austar in a $1.9 billion offer.

As the two business giants now have control of Foxtel, and News Corp owns 100% of Fox Sports separately, the next stage was to expand the service offering to subscribers, which is the "triple-play" that the CEO Thodey spoke of.

Bundled together, cable TV, home/mobile phone and internet service would be a package that marries up the three services that the majority of Australians use, but could be gotten from different providers. The more services are bundled, the more likely customers will stay with their provider. Telstra's Bigpond service could be expanded with this proposed link up, and News Corp would be able to extend its media empire further into telecommunications.

Previously, Telstra was being protective of its dominant telecom business, but if it can work out a good deal with News Corp, then it can keep growing as the convergence of media and entertainment expands as well.

Talking about the benefits of the "triple-play", the new CEO of News Corp, Robert Thomson, said in New York, "There is a great appeal to it. Anything that increases stickiness and increases adoption is quite transparently a good idea."

Foolish takeaway

After the split-up of News Corporation into print/digital media News Corp and entertainment business Twenty-First Century Fox (ASX: FOX), many thought that Fox would be the "good" company with lots of opportunity to expand, and News Corp was the old newspaper business that was being passed by the internet age.

In addition to $2.6 billion in the bank that can be used towards acquisitions, News Corp has the market savvy to link up with other businesses in telecom or media, be they in Australia, Asia or Europe, that haven't fully made the leap into the future of digital media and big data.

Discover The Motley Fool's favourite income idea for 2013-2014 in our brand-new, FREE research report, including a full investment analysis! Simply click here for your FREE copy of "The Motley Fool's Top Dividend Stock for 2013-2014."

More reading


Motley Fool contributor Darryl Daté-Shappard does not own shares in any company mentioned. 

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »