Farmers fight back against Woolworths and Coles

Farmers are fed up with minimal market margins.

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Farmers are fed up with minimal market margins. Agricultural lobbyists from NSW, Victoria, WA, and Queensland are joining forces to align themselves against supermarkets with premium pricing power.

In an interview with ABC News, NWS farmer representative Peter Darley noted that corporations like Woolworths (ASX: WOW) and Westfarmers (ASX: WES) are using their monopoly market power to put farmers in a pinch. "They're forgetting about the farmer," Darley said. "He's the guy that's taking all the risk, producing all that product and hoping that he's going to get a fair price for his cost of production." Other middleman companies like Metcash (ASX: MTS) and BEGA Cheese (ASX: BGA) could also find themselves in the crossfire of margin maximization battles.

The Australian Competition and Consumer Commission (ACCC) is currently investigating improper behaviour by supermarkets, but the Australian National Retailers' Association denies any wrongdoing. A spokeswoman told ABC that she would "heavily dispute" any accusation of deteriorating relationships, and noted that many farmers enjoy long-term relationships with supermarkets.

Foolish takeaway

When it comes to grocery stores, Australia and New Zealand both have extremely concentrated market powers. That spells efficiency, economies of scale – and potential price picking. The story isn't a new one, either. Winemakers like Treasury Wine Estates (ASX: TWE) and Australian Vintage (ASX: AVG) have also aligned themselves under larger federations to fight back against big supermarkets, and tough times for retail are making the push more poignant than ever.

The ACCC will ultimately determine which part of the supply chain stands in the right. For now, investors should continue to keep a close watch on this price war. Grocery store margins are infamously thin, and any realization that a company has artificially been inflating theirs should be reason enough to revise an investment thesis.

While big corporations are potentially making big mistakes, two of Australia's most promising small companies are still flying under the radar. Discover these two exciting ASX investments in our brand-new special FREE report, "2 Small Cap Superstars". Click here now, it's free!

More reading


Motley Fool contributor Justin Loiseau has no position in any stocks mentioned in this article. You can follow him on Twitter @TMFJLo.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »