RBA holding interest rates may make Christmas less merry

Retailers still want more to be done to stimulate the economy.

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The RBA's decision to keep interest rates on hold this month has sent several different signals to both the international and domestic markets. After the dollar made a bottom at around $0.89 to the US dollar in late August, it has rebounded to about $0.93, up 4.4% on market expectations that the Australian market is making a turnaround and the interest rate cutting cycle may at or near its end.

It has also drawn the attention of domestic retailers who see their revenues flat or lower because of low consumer sentiment. Holding at a cash target rate of 2.5%, the RBA is seeing upward price moves in housing due to the low interest rates, however in its 3 September meeting notes it writes, "There were further signs that wage growth had eased over the year. The wage price index rose by 0.7 per cent in the June quarter to be 2.9 per cent higher over the year, which was around ¾ percentage point below the average over the past decade."

It believes that this is consistent with the subdued labour market conditions and an elevated concern by households about unemployment.

When interest rates are changed, either up or down, it sometimes takes 6-12 months for the effect to fully work its way through the economy, so at this point the RBA is signalling by its actions that more may need be done to relieve economic pressure, but its concern right now is the possibility of overshooting the target, and causing too much inflationary growth.

This week it was reported that Solomon Lew, chairman of Premier Investments (ASX: PMV), operator of apparel stores such as Just Jeans, Portmans and Jay Jays, would want to see interest rates cut by as much as 0.5% by Christmas season to encourage consumer spending during the biggest retail season of the whole year.

Other retailers like Noni B (ASX: NBL), Specialty Fashion Group (ASX: SFH), as well as department stores Myer (ASX: MYR) and David Jones (ASX: DJS) have all reported flat or falling sales, and without more stimulus, they believe customers will keep their hands in their pockets unless they themselves feel that the economy is truly growing for them.

Foolish takeaway

The RBA's role is to help manage the economy by applying a brake when it overheats, and accelerate when it takes a turn down. This is all to smooth out the peaks and valleys of the regular business cycle that itself cannot be fully controlled or done away with. Lower interest rates encourage investors to buy more properties, but they are borrowing the money to do so after weighing the cost of debt against potential return.

Consumers are slower acting because they for the most part are using only their income to make day-to-day purchases, aided slightly by credit. They have to feel they are making more and/or their expenses are steady and manageable before they increase their spending.

Discover The Motley Fool's favourite income idea for 2013-2014 in our brand-new, FREE research report, including a full investment analysis! Simply click here for your FREE copy of "The Motley Fool's Top Dividend Stock for 2013-2014."

More reading


Motley Fool contributor Darryl Daté-Shappard does not own shares in any company mentioned. 

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »