Fiji Airways considers new strategy

The company is considering new locations and new partnerships.

Justin Loiseau

Justin Loiseau hails from the great united state of North Carolina, where he started his first business at the ripe age of five: melting crayons into candles. With the infamous Crayola Crash of 1994, Justin moved on to study economics and environmental studies as a Morehead-Cain Scholar at the University of North Carolina. He has worked in a variety of sectors across the globe, from management consulting to the United Nations, and once spent three months examining invasive snails in Vietnam. Justin discovered The Motley Fool in 2012 and it’s been love ever since. Creativity, contrarianism, kerfuffling… what more could one want? When he’s not playing the Fool, you can find Justin at the University of Auckland, where he is pursuing a Masters in Economics as a Rotary Ambassadorial Scholar. Justin finds biogas digesters fascinating and can unicycle a mile in seven minutes.

Published September 16, 2013 12:22 pm AEST

Fiji Airways is considering new strategies to keep sales soaring. As new CEO Stefan Pichler stretches his management muscles, the company is considering new locations and new partnerships as part of an under-construction five-year plan.

The company is jointly owned by Qantas Airways (ASX: QAN) (46%) and the Fijian government, which has final say with 51% ownership. The partnership hasn't been without its tiffs, and the new chief wants to keep plans realistic and reasonable as Fiji Airways attempts an expansion. "We don't want to have a market share battle. The market is pretty much in a good state and a good place for all competitors there and we don't necessarily want to shake it up," said Pichler, according to a Sydney Morning Herald article.

For now, the airline is looking to potentially pull a code-share deal with Qantas, a step up from its current interline agreement. Major changes to Australia-Fiji routes are also "unlikely" for the time being.

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Motley Fool contributor Justin Loiseau has no position in any stocks mentioned in this article. You can follow him on Twitter @TMFJLo.

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