Qantas pens $7.7 million tourism deal with WA

The airline has also penned partnerships with NSW, Queensland, and the Northern Territory.

Justin Loiseau

Justin Loiseau hails from the great united state of North Carolina, where he started his first business at the ripe age of five: melting crayons into candles. With the infamous Crayola Crash of 1994, Justin moved on to study economics and environmental studies as a Morehead-Cain Scholar at the University of North Carolina. He has worked in a variety of sectors across the globe, from management consulting to the United Nations, and once spent three months examining invasive snails in Vietnam. Justin discovered The Motley Fool in 2012 and it’s been love ever since. Creativity, contrarianism, kerfuffling… what more could one want? When he’s not playing the Fool, you can find Justin at the University of Auckland, where he is pursuing a Masters in Economics as a Rotary Ambassadorial Scholar. Justin finds biogas digesters fascinating and can unicycle a mile in seven minutes.

Published September 12, 2013 6:19 am AEST

Qantas (ASX: QAN) is teaming up with Western Australia in a new partnership that will pour $7.65 million into promotions to sell WA to tourists near and far, with special focus on British, American, and Singaporean travellers.

According to a The Australian interview with WA Tourism Minister Liza Harvey, this latest move comes as a part of the state's larger strategy to boost tourism 60% from $7.5 billion last year to $12 billion in 2020. For Qantas' part, the airline has been busy solidifying its own roots at Perth Airport, where it has spent $100 million since 2009.

Qantas isn't putting all its eggs in a WA basket, though. In addition to its latest WA deal, the airline has also penned partnerships with NSW, Queensland, and the Northern Territory. Overall, Qantas and its state partners expect to spend a grand total of $56 million over the next three years.

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Motley Fool contributor Justin Loiseau has no position in any stocks mentioned in this article. You can follow him on Twitter @TMFJLo.

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