Telstra eats Optus' lunch

Singtel subsidiary losing customers and struggling to compete with the giant telco

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The giant telecommunications octopus, Telstra Corporation (ASX:TLS) is eating its competitors lunch when it comes to mobile subscribers.

Optus, part of the Asian Singapore Telecommunications (ASX:SGT) group, has reported that it now has 5.5 million post-paid mobile subscribers, with 4 million pre-paid subscribers. While post-paid reported an increase of 4.3% over the previous year, the pre-paid segment dropped 4.9%, meaning the company added just 21,000 new mobile subscribers in the past twelve months. Over the past three months, the figures are even worse – 59,000 subscribers have left the company.

Compare that to Telstra's recent report that showed it had grown mobile subscribers by 1.3 million over the past year, and now has a whopping 15.1 million subscribers. And Vodafone – partly owned by Hutchinson Telecommunications (ASX:HTA) – continues to leak customers, losing 551,000 mobile subscribers in the first six months of this year alone.

As a result, Optus has been forced to cut costs, closing a number of retail stores and almost 600 staff have left the company in the past year. While that might lift the company's performance in the short-term, it's doing little to enable Optus to compete on the same footing as Telstra.

An Optus spokesperson says that Australians believed Telstra had the best network, which has helped it gain customers, adding that the giant Telco's aggressive strategy on mobile broadband was being driven harder than anyone else.

It's not just Telstra's superfast 4G network, but also the breadth of coverage the telco provides, including to remote regional areas that reinforces its dominance. As an example, at a music festival in rural NSW last year, only Telstra-connected mobile phones worked – and as you could imagine, they were in hot demand.

Foolish takeaway

While Optus and Vodafone are trying to catch up to Telstra with the launch of their own 4G networks, Telstra has the upper hand, and is using it to its full advantage.

Interested in our #1 dividend-paying stock? Discover The Motley Fool's favourite income idea for 2013-2014 in our brand-new, FREE research report, including a full investment analysis! Simply click here for your FREE copy of "The Motley Fool's Top Dividend Stock for 2013-2014."

More reading


Motley Fool writer/analyst Mike King owns shares in Telstra.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »