Commonwealth will not offshore jobs

This bank has prioritised outstanding customer service over cutting costs.

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Commonwealth Bank (ASX: CBA) recently reaffirmed its position on offshoring jobs, giving its staff members reassurance that it will not outsource jobs to overseas workers despite the cost benefits that could be realised.

Whilst the Australian banks are set to break record profits, offshoring jobs has been recognised as a key strategy throughout the sector to further cut costs. Westpac (ASX: WBC) and ANZ (ASX: ANZ), along with numerous other financial services companies, have outsourced hundreds of jobs in the last 12 months in order to achieve this. In fact, ANZ has recently confirmed it is considering sending a further 590 call-centre jobs offshore – although a final decision has not yet been made, as reported by The Australian Financial Review (AFR).

CBA has previously highlighted that it would keep jobs within Australia to maintain a competitive advantage in customer service, however, CEO Ian Narev has also warned that organisations that outsource jobs were being exposed to a "high level of operation risk."

According to AFR, a total amount of $5 million can be saved annually for every 100 offshored positions.

Foolish takeaway

Despite analysts expecting that CBA could announce a record full-year $7.7 billion profit on Wednesday, it is excellent to see that the bank is still focused on strong business fundamentals, such as offering outstanding customer service. It's obviously working, with the bank being recognised as the best out of the big four in terms of consumer banking.

Are you interested in our #1 dividend-paying stock? Discover The Motley Fool's favourite income idea for 2013-2014 in our brand-new, FREE research report, including a full investment analysis! Simply click here for your FREE copy of "The Motley Fool's Top Dividend Stock for 2013-2014."

More reading


Motley Fool contributor Ryan Newman does not own shares in any of the companies mentioned in this article.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »