Really, Myer? Web ad fail

Many traditional brick-and-mortar retailers have struggled to add strong online components to their businesses — it's no secret. Just now, …

Catherine Baab-Muguira

Catherine Baab-Muguira is a Fool.com.au analyst/writer. A Fool since 2010, she comes at investing by way of being a compulsive reader and has a keen eye for detail from years of working as a freelance journalist. In 2012, she joined the Motley Fool's Analyst Development Program to pursue her love of investing full time, and worked as an analyst on one of The Motley Fool’s US services before heading down to Australia. A graduate of the University of South Carolina and the University of Auckland, she has lived and worked all over the world, including year-long stints in Singapore and New Zealand. Hence her great love for nyonya laksa and the All Blacks. We’ll forgive her that last one!

Published March 27, 2013 3:10 pm AEDT

Many traditional brick-and-mortar retailers have struggled to add strong online components to their businesses — it's no secret. Just now, department store chain Myer (ASX: MYR) is inadvertently revealing its lack of familiarity with web sales.

Case in point: this ad for its mid-season sale, currently splashed across some prominent Australian websites.

The text instructs prospective customers to "shop today in-store or online". Yet when you click on the ad, you're taken to a page that reads, "Offers only available in store".

So much for Myer's online strategy!

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