Crown creeps up on Echo

Echo – a two-way tussle coming?

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

James Packer's Crown Limited (ASX: CWN) announced today that it has amended its application to the NSW Independent Liquor and Gaming Authority and the Queensland Office of Liquor and Gaming Regulation, to acquire up to 25% of the shares in Echo Entertainment Group Ltd (ASX: EGP). Crown has to apply to both regulators, as Echo owns two casinos in Queensland and the Star Casino in NSW.

Originally, Crown had requested approval to acquire up to 20% of Echo, up from its current shareholding  of 10%.

Crown's motives: Full takeover or just influence the board?

Why take over the whole company, when all James Packer may want to do is influence the board to do what he wants? It's certainly far cheaper on two points. He can acquire shares on market, without having to offer a takeover premium, and he doesn't have to buy all of Echo's shares, or take on the company's debts.

A part-ownership is also likely less complex than running a full-blown takeover, especially if he doesn't want some of the company's other assets.

So what would Packer do with Echo?

Likely next step could be to push for a second casino licence at the new Barangaroo development on Sydney's foreshore – although it's unlikely the government and regulators would go for that. Currently, each of Australia's major cities has just one casino. It might create a precedent to allow two casinos in Sydney – plus they might be competing with each other.

The other option is to be able to advertise Echo's Star Casino to Chinese and Asian gamblers as an alternative destination to Macau. Packer could also agitate for Echo to sell off some of its other assets. The Sydney Star casino appears to be the prize he's after.

The competition

Just yesterday, Perpetual Limited (ASX: PPT) was granted approval to increase its maximum stake in Echo to 15%. Maybe Perpetual is just keeping that approval handy, should a takeover war erupt over Echo between Crown and Malaysia's Genting.

Perpetual reduced its stake in Echo from 8% to 5.2% just last month.

Genting owns just under 10% of Echo, and has also applied to the regulators to raise its stake above 10%. Genting's motive is unknown, but the company has shown in the past that it is happy owning parts of businesses and may just push for Echo to sell off its Queensland casinos.

Packer's next target?

Perhaps interestingly, Packer hasn't yet expressed interest in another company with Australian casinos. SKYCITY Entertainment Group Limited (ASX: SKC) which owns casinos in Darwin and Adelaide as well as New Zealand. Perhaps Darwin and Adelaide casinos are too small, or unattractive to Asian gamblers?

The Foolish bottom line

Interesting times lie ahead for Echo and Crown shareholders. A full-blown takeover bid appears to be unlikely. For those investors who might want to invest in Echo on the chance of a takeover, you only have to look at the withdrawn takeover bid for David Jones Limited (ASX: DJS), and the subsequent fall in its share price,  to see what risks you are taking.

If you're in the market for some high yielding ASX shares, look no further than our "Secure Your Future with 3 Rock-Solid Dividend Stocks" report. In this free report, we've put together our best ideas for investors who are looking for solid companies with high dividends and good growth potential. Click here now to find out the names of our three favourite income ideas. But hurry – the report is free for only a limited time.

More reading

Motley Fool writer/analyst Mike King doesn't own shares in any companies mentioned. The Motley Fool's purpose is to help the world invest, better. Take Stock is The Motley Fool's free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. Click here now to request your free subscription, whilst it's still available. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »