The following video is part of our "Motley Fool Conversations" series in which analyst John Reeves and advisor David Meier discuss topics across the investing world.
John just got back from a conference where he heard that the "companies that win will be the ones that use big data in ways that let them act more human." Zappos and Pandora are examples of companies that have been able to do this. John and David then discuss some of their portfolio holdings, and how those companies utilise ever-increasing amounts of data to improve their customers' experiences.
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The Motley Fool's purpose is to help the world invest, better. Take Stock is The Motley Fool's free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. Click here now to request your free subscription, whilst it's still available. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.
A version of this article, written by John Reeves & David Meier, originally appeared on fool.com