I'd listen to Warren Buffett's advice and buy wonderful ASX shares today

Here's how following Buffett's lead could help you beat the market.

| More on:
A head shot of legendary investor Warren Buffett speaking into a microphone at an event.

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

There are few investors out there that can match Warren Buffett's investment performance for Berkshire Hathaway (NYSE: BRK.B).

Since all the way back in the 1960s, the Oracle of Omaha has delivered incredible returns.

For example, his most recent letter to shareholders shows that Buffett has grown Berkshire Hathaway's book value per share by an average of 19.8% per annum since 1965.

Over the same period, the S&P 500 index has delivered an average return of 10.2% per annum including dividends.

Investors may be able to fluke their way to beating the market for a year or two, maybe even five. But to consistently beat the market for almost six decades cannot be attributed to luck. It is down to good investment decisions and a strategy that works.

In light of this, it can literally pay to follow Warren Buffett's advice when it comes to investing in ASX shares.

But how can investors attempt to replicate his success? Let's dig a little deeper.

Follow Buffett's advice with ASX shares

Thankfully for readers, Warren Buffett's approach to investing is not built on high frequency trading, technical analysis, or anything of that nature.

In fact, his investment style is easy for anyone to replicate and can be summed up in one famous quote. Buffett once quipped:

It's far better to buy a wonderful company at a fair price, than a fair company at a wonderful price.

This quote can be broken down into two key pieces of advice.

The first is that it is very important to assess a company's quality when choosing investments. Buffett is known to look for wonderful companies that have sustainable competitive advantages, strong business models, and talented management teams.

The Oracle of Omaha wants to fill his portfolio with wonderful companies instead of "fair companies." The latter are likely to be companies lacking some or even all of these qualities.

The second piece of advice we can take away from this quote is Buffett's focus on a "fair price."

This arguably acknowledges that wonderful companies are seldom cheap. Every so often, you will find a wonderful ASX share that trades cheaply, but you may go grey waiting for enough of them to build out an entire investment portfolio.

Instead, investors may want to just accept a fair price for their ASX shares. After all, wonderful companies have a habit of compounding strongly over the long term. This means that a fair price today, may end up looking like an absolute bargain in 5 years.

Conversely, you may be able to pick up fair companies at cheap prices. But their lack of competitive advantages or strong business models could lead to them underperforming. In addition, they may be cheap for a reason and could be on a downward spiral. And if there's one thing we hate in investing, it's losing money.

Overall, by following Warren Buffett's approach and focusing on wonderful ASX shares at fair prices, it may be possible to outperform the share market and grow your wealth.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Berkshire Hathaway. The Motley Fool Australia has recommended Berkshire Hathaway. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

Invest written on a notepad with Australian dollar notes and piggybank.
How to invest

Buying ASX shares? Experts reveal what they wish they knew before investing

Learn how to avoid costly mistakes by listening to your investment elders (who have already made them).

Read more »

A young well-dressed couple at a luxury resort celebrate successful life choices.
How to invest

3 ASX shares to buy now that could help you retire a millionaire

Analysts think these stocks are buys. Here's why they could help you grow your wealth.

Read more »

A woman in a hammock on her laptop and drinking a smoothie
Dividend Investing

Here's how I'd aim for a tonne of passive income from $20,000 in an ASX share portfolio

You might be surprised how much passive income you could earn from $20,000 invested in ASX dividend shares.

Read more »

Middle age caucasian man smiling confident drinking coffee at home.
Dividend Investing

Maximizing dividends: 3 of the best ASX shares for income investors right now?

I think these three ASX 200 dividend shares deserve a place in most every passive income portfolio.

Read more »

A smiling businessman in the city looks at his phone and punches the air in celebration of good news.
How to invest

2 ASX shares to buy in May 2024 and hold for the next 10 years

Analysts see big return potential from these shares.

Read more »

A man in his 30s holds his laptop and operates it with his other hand as he has a look of pleasant surprise on his face as though he is learning something new or finding hidden value in something on the screen.
How to invest

2 unexpected ASX 200 stocks to buy now for the AI revolution

The AI revolution will impact ASX stocks outside of the tech space.

Read more »

A young female investor with brown curly hair and wearing a yellow top and glasses sits at her desk using her calculator to work out how much her ASX dividend shares will pay this year
How to invest

4 ASX 300 shares Australia's top female investors choose

Female ASX investors are rewriting the fund manager rule book with incisive investment strategies

Read more »

A man balances on a tightrope across rocks above the sea at sunset.
How to invest

The risk of not taking risks with your ASX shares

One financial expert has a simple message for anyone not investing in shares.

Read more »